Media platforms might get injection that will enable them to perform their duties more this comes after The media and digital platform market inquiry (MDPMI) has proposed that tech giant Google compensate SA media with R500m annually over the next three to five years reason being media platforms has been on search engines and accessible for while yet they aren't remunerated.
This initiative is intended to support both commercial and community outlets. financial challenges to commercial and community media, as well as the public broadcaster, have led to shrinking newsrooms, closed bureaus and news deserts outside the metro.
The are measures in place to help sustaining the platforms such as changes that will enable sharing of value and increase of traffic referrals while removing bais in favour of foreign media and YouTube and the promotion of vernacular and community. The MDPMI’s provisional findings and proposed remedies are now open for public comment until April 7 allowing stakeholders and the public to engage before the final report is published later this year.